We spend hours practicing interview techniques. We fret over what we’ll say in a meeting with our boss. So why don’t we take the same level of care over writing emails? Or even when we do care, why don’t emails have the impact we think they should?
One reason is that we’re swimming in an email deluge. According to research by the McKinsey Global Institute, the average employee spends two and a half hours per day dealing with email. That’s equivalent to 81 working days every year—or a quarter of your working life.
Meanwhile, research by techology research consultancy The Radicati Group found that the average business user sent or received 108 emails per day in 2013. That’s set to rise to 116 emails per day by 2017.
Little wonder, then, that there are so many sloppily written emails floating through cyberspace. Who has the time to waste composing eloquent messages when there’s so much to write?
On the other hand, if email is central to our lives, shouldn’t it be a skill we’ve all mastered? If you’re going to spend a quarter of your working life writing emails, then learning to do it effectively will make you more efficient and help you get ahead.
Think of it this way. If you spent a quarter of your working life giving presentations, wouldn’t you learn everything you could about how to present? Or if you spent a quarter of your working life interacting with customers, you’d seek out every resource you could find on customer service, right?
So, what’s different about email?
Wouldn’t it be great to show that you’re a true pro in every email you send? And even better if you write emails that people actually read and take action on?
Email matters. How you write your emails matters to the people receiving your emails. Even more importantly, your ability to write emails will have a huge influence on your career path.
Course Duration: 60 Days
Teaching Hours: 2 Hrs Daily (Monday to Saturday)